The sales executive looks over her quarterly results and isn't impressed. New strategies are not gaining momentum. The field force is a highly trained, intelligent team of professionals, but somehow investments in tools and analytics are not leading to the needed results. In fairness, the marketplace has grown more complicated than ever, but the goal is success, not sympathy. She needs to find a solution and find it soon…

This moment plays out with regularity at some of the world’s largest life sciences companies. While everything around the sales rep moves at a dizzying pace – product launches, patent expirations, formulary changes, adverse impact reports and new indication approvals – Aktana focuses on calm. We do the legwork that the rep doesn’t have time to do, synthesizing the many inputs that could help them and providing just the information they need, when they need it most, to make better decisions. Right in the workflow, in a language they can understand. Because we believe if we support the rep in every little moment, then they’ll be free to deliver big results, consistently.



We Believe:

Sophistication Should Be Simple
The best technology products don’t feel like technology. While our algorithms are sophisticated, what they deliver to the rep is incredibly simple and easy to act upon.
 
Technology Should Empower, Not Impose
Solutions that succeed are ones that understand us, the way we live and work, and allow us to remain in control. Aktana does that for the life sciences sales rep.
 
Partners Should Support, not Lead

You are the expert when it comes to your product lines and business. Our role is to support your strategy, apply our expertise, and help you produce the results you need. That is what we do.


Management

David Ehrlich
President and Chief Executive Officer

David’s a seasoned Silicon Valley veteran who’s helped start, grow and lead numerous successful technology companies. He has extensive experience helping organizations of all sizes establish business models, build product/marketing strategies, and meet their go-to-market challenges. All while defining models of leadership, communication and culture.

Prior to launching Aktana, David was Executive in Residence with Mohr Davidow Ventures, and before that served as CEO of ParAccel, an early pioneer in the field of analytic databases. 

David’s also held senior level positions with NetIQ Corporation, Visual Networks, Inverse Network Technology, and McKinsey and Company, where he played a leadership role in the firm’s Asian Telecommunications, Electronics, and Media Practice.

In addition to being an angel investor and advisor to early stage technology ventures, David currently serves as the Executive Chairman of Reso Holdings, Inc. and is on the Board of Trustees of San Francisco’s Brandeis Hillel Day School. David also spent over a decade on the Board of Directors for Travelzoo, Inc., where he served as Chair of the Audit Committee and Lead Independent Director.  And David was a member of the Board of Directors for Infravio, Inc.

David received a BA degree in Sociology with Honors and Distinction from Stanford University, an MS degree in Industrial Engineering from Stanford University, and an MBA from the Harvard Business School.

Derek Choy
Co-Founder; Vice President of Products

Derek is responsible for product strategy and direction. Prior to co-founding Aktana, he was a Strategy and Innovation Associate in the Small Business Division at Intuit, where he drove initiatives to enter new markets and develop new products. Derek has also served as a Senior Associate at The Boston Consulting Group, where he developed and implemented strategies for a diverse range of public and private sector clients. Prior to BCG, Derek worked in several large law firms in Australia and Hong Kong and co-founded a medical IT company in Australia, applying his expertise in sales force optimization, change management and IT systems development and implementation. 

Derek has dual degrees in Computer Science and Law (Honors) from the University of Melbourne.

Jack O'Holleran
Co-Founder; Vice President of Sales and Business Development

As Vice President of Sales and Business Development at Aktana, Jack is responsible for bringing Aktana’s technology to market through customer relationships and strategic alliances. Prior to co-founding Aktana, Jack was Vice President of Business Development at ICR in charge of scaling the firm’s Investor Relations Digital Media Division. Prior to ICR, he was Senior Manager of Business Development and Product Strategy at Motorola, where he managed business development activities and alliances for a suite of enterprise mobile software products. Jack was also a Sales Executive at Good Technology, selling the company’s mobile communications and MDM solution to a clientele that included half of the Fortune 500. Jack is a graduate of the University of Nebraska, where he played wingback and special teams for the Cornhuskers football team. He earned two Varsity Letters and was twice awarded First-Team Academic All Big 12 Honors.

Rob Willson
General Manager, Japan

Tasked with launching Aktana’s first overseas office, Robert is responsible for managing client and partner opportunities in Japan.

Having worked at KPMG, PwC & Cegedim, Robert Willson has a wealth of cross-industry business experience in IT consulting and professional services with a focus on the pharmaceutical market. Since moving to Japan in 2003, Robert has been responsible for the implementation of numerous strategic pharmaceutical sales & marketing systems used throughout the Asia/Pacific Region. 

Notable projects have included full SFA implementations, product portfolio & brand planning platforms, sales planning & customer targeting tools, as well as doctor spend auditing systems.

In addition to several years of Japanese study, Robert holds an Honours B.S. in Computer Science as well as a B.S. in Mathematical Sciences from McMaster University.

Marc-david Cohen
Chief Science Officer

Marc currently overseas analytic innovation at Aktana. He is an experienced technology leader who has spent much of his career focused on improving business decisions using statistics, data mining, and machine learning. In addition to being an expert in modeling and applying algorithms to business problems, Marc excels at building highly capable teams and nurturing a culture of innovation. He has numerous publications and patents.

In Marc's previous role as Chief Science Officer at Archimedes Inc. - a Kaiser Permanente Company - he helped transform the company from a pharmaceutical consulting business to a products and services enterprise. He also contributed to the development of a personalized medicine risk calculator for primary care physicians.

Marc’s previous roles included VP of Research at Fair Isaac and several senior-level positions at the SAS Institute where he designed, built, and managed multiple products including the operations research product, SAS/OR, and the SAS Marketing Optimization product.

He has a B.A. in mathematics from Brandeis University and a PhD. in Operations Research and Systems Analysis from the University of North Carolina at Chapel Hill.

Clark Bernier
Chief Technology Officer

Clark was the original architect of Aktana’s multivariate optimization technology and built Aktana’s initial decision-support offerings. Clark is currently pursuing his PhD at Princeton, while continuing to spearhead technology development at Aktana. Prior to joining Aktana he was with KEMA, the world’s leading energy management and strategy consulting firm, where he was responsible for program and policy evaluation, technology research, and developing new techniques for analyzing energy-related data streams. During his tenure there he also oversaw the building of KEMA’s scalable software solutions.  Prior to KEMA, Clark served as principal and co-owner of RLW Analytics until its purchase by KEMA.

Clark graduated from Knox College with a major in Political Economy, a minor in math, and honors work focused on the evolution of financial crises. He also has a Master’s degree in Energy Policy from the University of Maryland.

Board of Directors

David Ehrlich
President and Chief Executive Officer

David’s a seasoned Silicon Valley veteran who’s helped start, grow and lead numerous successful technology companies. He has extensive experience helping organizations of all sizes establish business models, build product/marketing strategies, and meet their go-to-market challenges. All while defining models of leadership, communication and culture.

Prior to launching Aktana, David was Executive in Residence with Mohr Davidow Ventures, and before that served as CEO of ParAccel, an early pioneer in the field of analytic databases. 

David’s also held senior level positions with NetIQ Corporation, Visual Networks, Inverse Network Technology, and McKinsey and Company, where he played a leadership role in the firm’s Asian Telecommunications, Electronics, and Media Practice.

In addition to being an angel investor and advisor to early stage technology ventures, David currently serves as the Executive Chairman of Reso Holdings, Inc. and is on the Board of Trustees of San Francisco’s Brandeis Hillel Day School. David also spent over a decade on the Board of Directors for Travelzoo, Inc., where he served as Chair of the Audit Committee and Lead Independent Director.  And David was a member of the Board of Directors for Infravio, Inc.

David received a BA degree in Sociology with Honors and Distinction from Stanford University, an MS degree in Industrial Engineering from Stanford University, and an MBA from the Harvard Business School.

Derek Choy
Co-Founder; Vice President of Products

Derek is responsible for product strategy and direction. Prior to co-founding Aktana, he was a Strategy and Innovation Associate in the Small Business Division at Intuit, where he drove initiatives to enter new markets and develop new products. Derek has also served as a Senior Associate at The Boston Consulting Group, where he developed and implemented strategies for a diverse range of public and private sector clients. Prior to BCG, Derek worked in several large law firms in Australia and Hong Kong and co-founded a medical IT company in Australia, applying his expertise in sales force optimization, change management and IT systems development and implementation. 

Derek has dual degrees in Computer Science and Law (Honors) from the University of Melbourne.

Anthony Glenning
Investment Director, Starfish Ventures

Anthony Glenning joined Starfish Ventures in January 2010 focusing on information technology investments. His responsibilities include evaluating investment opportunities, performing due diligence, negotiating terms, execution of new portfolio investments and managing portfolio companies. 

From 1999 to 2009, Anthony was an entrepreneur involved in a number of companies. Anthony was founder and CEO of Tonic Systems, a company that developed software for creating and managing presentations online. Tonic Systems was acquired by Google in 2007, where Anthony worked for the next 2 years within the Google Docs team. Anthony was also a founding, non-executive director of Cameron Systems, a company providing FIX protocol, software solutions to financial businesses, until it was acquired by Orc Software in 2006.

Prior to 1999, Anthony worked at Strategic Decisions Group as a management consultant specializing in high-risk, high reward decision analysis. Before that, Anthony was a staff engineer at Sun Microsystems, working on a range of projects including Energy Star power management compliance and the Java workstation. Overall, Anthony has spent a total of 14 years living in Silicon Valley and breathing entrepreneurship.

Anthony holds a Bachelor of Engineering (Electrical) (Hons) and a Bachelor of Science (Computer Science) from the University of Melbourne, and a Master’s of Electrical Engineering from Stanford University.

Anthony is currently a director for MetaCDN, OurCast, DesignCrowd, Aktana and Bugherd. He is also Starfish’s representative for NitroPDF.

Eric Gilbert
President, Professional Service Solutions (PSS)

Eric Gilbert is the founder of PSS, a pharmaceutical industry strategy and consulting firm. Mr. Gilbert is a seasoned strategic executive with extensive technology development, strategy consulting, advisory and operations experience in the healthcare, pharmaceutical, information technology, and services industries. Mr. Gilbert has direct experience developing large-scale data sets containing linked, de-identified person level data from a number of sources. During his career, Mr. Gilbert has founded and served as chief executive of health care information technology start-ups and a disease-specific mail order pharmacy company. In addition, Mr. Gilbert has managed a consulting and advisory practice for leading managed care organizations, healthcare service providers and pharmaceutical manufacturers, including Caremark, Kaiser Permanente, Blue Cross Blue Shield of Florida and Chase Manhattan Bank. Beginning with McKinsey & Company, Mr. Gilbert has gained over fifteen years of experience in the healthcare and pharmaceutical industries, with a particular focus on information technology. Mr. Gilbert holds an MBA from the Stanford Graduate School of Business and a BA from Stanford University.

At one top 10 pharma, vaccine reps using Aktana outsold their peers by an average of 13% over a 15-month period.