Thus far, we’ve discussed best practices for configuring your suggestion platform and the importance of designing suggestions for rep adoption and real-world use. In this concluding part of our series, let’s revisit a recent project with a top-10 pharma to explore how a suggestion platform can (and should) evolve alongside your business to accommodate and […]
In the first part of our series, we looked at best practices for identifying your brand’s unique requirements and setting up your suggestion platform. Now that your CRM suggestion platform has been configured, how can you ensure your reps will actually adopt the suggestions it generates? It’s unreasonable to expect reps to heed advice that […]
We recently had the privilege of attending Veeva’s Commercial Summit in China, perhaps the world’s most significant pharmaceutical market. As home to the largest potential patient market and the greatest number of unique pharmaceutical manufacturers, China presents no shortage of opportunities. Plus, with more people involved in pharma commercialization in China than any other single country, […]
After a series of CRM Suggestion deployments, we’ve seen that configurations—the rules that govern how the suggestion engine will react in a given business scenario and control which suggestions and insights show up for reps—don’t just differ between customers. As we quickly learned, they’re unique to each brand as well. Every brand faces a unique […]
The 2016 Veeva Commercial Summit brought many highlights for Aktana, but chief among them was the opportunity for our existing and new customers to meet, share experiences and help shape our ongoing vision for life science decision support. Sharing the stage—and lessons learned—with Pfizer In addition to the impromptu exchanges at our booth between […]
All pharma reps are under pressure to deliver, but few feel that pressure more than specialty reps. When one prescription has the potential to generate hundreds of thousands in ROI, every win is critical—and much harder to come by. Due to stringent treatment protocols, success hinges on seizing short-lived windows of opportunity during the critical […]
We’re proud to announce that Gartner, one of the world’s leading independent information technology research and advisory firms, has identified Aktana as a “Cool Vendor” in Life Sciences for 2016. Each year, the firm recognizes five pioneering vendors per field that stand out as innovators in their respective industries, and we’re honored to be included. […]
It’s a familiar situation. A major pharma company’s leading competitor is launching a product that vies for market share with one of it’s best-selling drugs. Key physicians are already receiving compelling messaging about diminished side effects and improved dosing. A quick response is essential. So, the marketing team starts pushing competitive positioning about the existing […]
With the average rep juggling 80-100 physicians in one territory, multiple communication channels and a pharma market that’s changing every day, it’s not surprising that CRM suggestions and insights have emerged as one of the most impressive tools in today’s pharma marketing arsenal. Just a few lines of text have the power to eliminate hours […]
MCM has become such a common topic in the pharma industry, it needs no explanation of the acronym. Its increasing importance is a natural outgrowth of the way information is consumed in our evolving world as well as more specific changes affecting the healthcare industry. Yet, most pharma companies struggle with how to launch multichannel […]
