As we continue to review the common use cases faced by pharmaceutical companies regarding rep decision support, we move from the categories of Execution and Impact, which we covered in Part 4 of our series, to Agility and Coordination. Agility “The only constant in life is change.” It’s unlikely that the Greek philosopher Heraclitus had […]
Welcome back to the Decision Support Series! Today we move on from “best practices in DSE Design” to “common use cases.” Understanding these cases helps companies looking to get started with Decision Support tailor their initiatives towards specific challenges or outcomes that are most relevant to their business. The use cases we’ve seen most frequently […]
In this six-part blog series, we’ve been sharing best practices for Decision Support design, application and implementation. In Decision Support Part 1 and Decision Support Part 2 we covered the first three of our five key design tenets for Decision Support. Today we’ll cover the last two: Less is More. Make it Real. Keep it Current. […]
We began this six-part blog series last week, with the goal of sharing best practices for Decision Support design, application and implementation. In Part 1 of the Decision Support series, I described the journey we traveled to land on 5 key tenets of Decision Support design and then explained why ‘Less is More’. As a […]
Things move fast around here at Aktana, but occasionally we get the opportunity to reflect on learnings and share best practices with our peers. Such an opportunity occurred at the Veeva Commercial Summit two weeks ago where we presented with our customer Pfizer on the topic of connecting personal and digital customer engagement. Both Pfizer […]
One of the most common questions I hear from customers is, “what are the best practices for coordinating digital marketing activities and field sales activities?” This is a fairly complex topic and every company has a slightly different approach to solving the problem. One of the more common approaches is to get the rep involved […]
Which decisions made by the sales team can you control as a Sales or Marketing leader? Which can’t you control? The reality is that with a large distributed field sales force, your ability to “control” is very limited. At the end of the day, reps often do what they feel is best for their territory […]
