Automated Intelligence for Personalized Engagement
From generating powerful tactics to optimizing content relevance, Aktana’s Automated Intelligence solutions empower commercial teams to deliver hyper-personalized experiences at scale.
Empowering Omnichannel Engagement Through AI‑Driven Precision
In today’s complex life sciences landscape, personalization and relevance are critical to successful HCP engagement. Aktana’s Automated Intelligence products bring together two powerful solutions: Tactic Genie and Content AI. While Tactic Genie enables elevated personalized journeys for key HCPs at the right moment, Content AI ensures those journeys are surfacing the most relevant content for the greatest impact.
Tactic Genie
Leverage AI to identify the activities and channels that will deliver the greatest results
See how Tactic Genie works
Recognize necessary tactical adjustments quickly & take action
This powerful tool augments strategic decision-making by identifying underperforming activities and recommending higher-impact opportunities. Commercial and medical teams can collaborate, streamline operations and accelerate time to value.
Put Generative AI to use on tactic design so your team can focus on strategy
Aktana’s proprietary blended Gen AI model – using both Deep Reinforcement Learning and Large Language models – can identify which tactics (or sequences of tactics) are most likely to improve that critical KPI. With AI powering the redesign of tactics, teams can achieve positive changes with 5-10x faster turnaround than ever before.
Ease the burden on the user with a simple, intuitive interface
Omnichannel and operations specialists can make changes quickly with simple, step-by-step workflows. Preloaded and suggested defaults around messages, KPIs and other elements speed the process, but are always available for adjustment by the user.
Content AI
Transform content into strategically-optimized assets, surfaced at the ideal time.
Learn more about Content AI
Automated Content Ingestion
Content AI uses APIs to ingest and normalize approved content, extracting keywords to understand and categorize your assets.
Automated Tagging
Multi-leveled topics are generated by Large Language Models (LLM) and can be reviewed by humans. This allows for precise categorization and organization of content.
Drive confidence and adoption
Content AI predicts which topics will be of most interest to each individual Health Care Professional (HCP) and sequences the most impactful topics/templates across channels, integrating them into the rep workflow.
