Seamless Strategy Orchestration for Life Sciences
From high-level strategy to field execution and omnichannel engagement, unify your commercial approach to maximize impact with HCPs.
From Insights to Action—
A Unified Approach for Brand and Commercial Teams
Your strategy is only as effective as its execution. Aktana’s Strategy Orchestration connects brand planning with field execution and omnichannel engagement, ensuring every insight drives meaningful HCP interaction.
By intelligently packaging the strategies and KPIs you need, Aktana’s solutions enable continuous improvement through KPI-driven learning cycles and automation.
With real-time visibility into commercial performance, brand teams can refine outreach, track results, and adapt strategies to maximize impact at every stage of the engagement journey.
Strategy Console
Connect strategies to impact through AI for continuous improvement across all channels
See how Strategy Console works
Codify Objectives by Aligning Business Goals with AI-Driven Tactics
Digitize brand objectives and KPIs that drive consistent patterns of behavior. Whether you need to protect market share from a new competitor or capitalize on a formulary win, we have the strategies and KPIs for your business – ideal for newly launched brands, indications, and managing against competitive pressures.
Transform Vision to Impact: Connect NBAs to KPIs Instantly
Gain real-time insights with continuous KPI tracking through an intuitive, purpose-built UI. Link strategic goals to dynamic tactics, connecting Next Best Actions to measurable impact. Drive continuous improvement with KPI-driven learning cycles and automation.
Proactively Fostering Continuous Improvement
Sustained impact requires real-time responsiveness. With the right inputs and constraints, automation refines tactics based on KPI targets. KPI-driven learning cycles, performance tracking, and proactive insights empower teams to make timely adjustments, enhancing overall performance and fostering continuous improvement.
Field Orchestrator
Make every HCP interaction count with contextualized recommendations, HCP analytics and flawless team execution
See Field Orchestrator in action
Turn Strategy into Actionable Insights
Field Orchestrator makes high-level strategies practical by delivering clear, relevant suggestions to your field reps. These recommendations come with all the details—date, time, content, and channel—tailored to each HCP’s preferences. Plus, it provides helpful context about recent account activity and consolidates actions for efficiency, so reps feel confident they’re reaching out at the right time, with the right message.
Maximize ROI with Smarter Prioritization
With an easy-to-configure value function, Field Orchestrator prioritizes actions based on what matters most—economic value. It takes into account factors like urgency, HCP value, channel effectiveness, and resource constraints to ensure your team is always focused on high-impact actions that drive the best return on investment.
Drive confidence and adoption
Powered by Aktana’s advanced AI/ML models, Field Orchestrator helps you solve real-world execution challenges like predicting HCP location, preferences, and ideal timing. And because every business is unique, you can adjust the value function, integrate your own models, and customize components to fit your specific needs. It’s flexibility and transparency, built right in.
Omnichannel Orchestrator
Create compelling HCP experiences by consolidating, analyzing, and quantifying engagements across all channels
More about Omnichannel Orchestrator
Deliver a true omnichannel experience
Aktana’s AI-driven Omnichannel Orchestrator finds the best combination of all possible actions—in all channels, by all members of commercial and medical teams—to create the most personalized and effective experiences for every physician.
Dynamically improve with every interaction
Layering artificial intelligence with human insight, the Omnichannel Orchestrator pulls out the critical context from every data source and past interactions to make those that follow more relevant, responsive and effective.
Maximize Economic Impact
Aktana helps determine the value of successful actions and the cost of each action, setting economic guardrails to guide decisions. It calculates Expected Action Value by considering factors like HCP Value, Action Impact Value, and Successful Action Probability, then subtracting the Expected Cost.
